ASL19
Design Across Every Layer
Overview
Visual and product design support across multiple teams, focused on clear communication, accessibility, and consistency across platforms.
Design Scope
- Visual and editorial design for digital content and communication materials
- Layout systems and visual storytelling aligned with social and cultural topics
- Cross-team collaboration across design, product, and content
- Consistent visual language across platforms and touchpoints
Impact
The work supports accessible communication, strengthens visual consistency, and reinforces organizational values across digital touchpoints.
Paskoocheh
Creating Paths to Access
Overview
Visual and product design support across Paskoocheh’s digital ecosystem, from mobile app interfaces to platform branding and educational content.
Design Scope
- UI design for the mobile app, including gamification features
- Platform rebrand including logo, characters, visual identity, and social media assets
- Visual assets and storyboards for educational and digital security video content
- Design systems, components, and asset libraries for web and mobile
- User-facing safety guides and digital security handbook materials
- UX support including research assistance, user testing preparation, and test video implementation
Impact
Improved visual consistency and platform usability, supporting stronger user engagement and learning outcomes.
BeePass VPN
Building Trust Online
Overview
Visual and product design support for BeePass VPN, focused on clear communication, usability, and a strong digital presence for a security-focused product.
Design Scope
- Visual content and Instagram posts highlighting key VPN features and benefits
- Graphics and interface elements for the mobile app, including presentation and showcase screens
- Design of client proposals and survey materials supporting marketing and user research
Impact
Stronger visual consistency and clearer product communication, contributing to increased user engagement and brand recognition.
BeePass Campaign Website
Crafting Paths to Action
Overview
Supported the BeePass campaign website with user experience, visual design, and interaction strategies aligned with product goals.
Design Scope
- Collaborated with product and research teams to define requirements
- Created user flows, information architecture, wireframes, and interactive prototypes
- Designed visual and interaction elements for website pages
- Streamlined user experience and interface design to support cohesive brand storytelling
Impact
Enhanced website usability, reinforced brand consistency, and provided a clear, engaging experience for users.